Pinnacle Motor Club Customer Perception Report
Peter Harris Research Group conducted the Customer Satisfaction Survey for Motor Club Investors and its affiliated companies. Dr. William R. Dillion, Professor
of Marketing and Professor of Statistics at the Cox School of Business, Southern Methodist University,
conducted the statistical analysis of findings.
- Customer Satisfaction Ratings. Members rate their satisfaction at
87% on a 1% to 100% scale. A majority of customers (56%) rate their satisfaction a "100". This rating reflects an unusually high level of satisfaction. Members who have used specific membership services and benefits rate their performance at 90% or higher. This includes a 93% rating for Road Service; by far the most utilized service.
PERFORMANCE SATISFACTION RATINGS
| SERVICE RATED |
MEAN RATING (1-10 Scale) |
| Road and lockout service (all types) |
93% |
| Free trip service |
90% |
| Member discounts |
81% |
| Travel assistance reimbursement |
91% |
| Attorney's fees |
94% |
Note: No one reported using either the $5,000 vehicle reward or $25,000 bond benefits
RATINGS OF THE CLAIMS REIMBURSEMENT PROCESS
| SERVICE RATED |
MEAN RATING (1-10 Scale) |
| Ease of obtaining forms for claims/reimbursements |
89% |
| Ease of completing/submitting claims |
91% |
| Speed of claims processing |
90% |
| Amount of documentation required |
92% |
| Members trust in the fair and reasonable
examination/evaluating of claims |
93% |
- Rating the Value of Benefits and Services. Customers were asked to consider the value of each benefit and service in terms of what they receive for what they pay. The general response was that the package as a whole has great value because members have to pay relatively little to receive "all these great benefits and services".
MEAN RATINGS OF THE VALUE OF EACH BENEFIT AND SERVICE
| SERVICE RATED |
MEAN RATING (1-10 Scale) |
| Road service |
92% |
| $5,000 vehicle reward |
87% |
| Attorney's fees |
84% |
| $25,000 bond |
83% |
| Member discounts |
77% |
| Free trip service |
75% |
-
Ratings of Sales Staff. Sales staff receives high marks from customers for the service they provide. Asked to grade salespersons on a school-grade scale from "A" to "F", customers gave the sales staff an average grade of A-.
-
Would Members Recommend Friends or Relatives? A majority of customers
(92%) would recommend the membership benefits to friends and relatives.
-
Sales Brochures. Customers are highly satisfied with the sales brochures they received prior to their joining the motor club.
The mean rating of brochures explaining the plan's benefits and services is 89%
based on a 1% to 100% scale.
-
Additional Comments. At the end of the survey, we asked customers
if they had anything they wanted to tell the company. The most common remarks were, "I am satisfied with the service," and "They are doing a good job".